Interested in systems thinking, strategy, and UX for emerging tech? You’re in the right place.
Welcome to Sendfull 👋🏼 This biweekly newsletter is for folks interested in:
Building useful, usable products, especially in AI, XR, and robotics
Navigating ambiguity to uncover clarity in complexity
Thinking long-term and human-first in shaping technology
You can expect actionable frameworks, tools, and principles, grounded in durable insights from fields like human-computer interaction, cognitive science, neuroscience, human factors, and strategy.
Who writes Sendfull?
Me! I’m Stef Hutka, neuroscience-PhD-turned-design-researcher.
I’ve led in-house UX research and strategy for 0-to-1 emerging tech product launches at startup and Fortune 500 companies (Adobe, Meta Reality Labs). I currently consult with teams building at the bleeding edge of AI and XR through my company, Sendfull.
I also:
Teach UX design and systems thinking at UC Berkeley
Am writing a book called Designing Automated Futures (Rosenfeld Media, coming 2026)
Mentor start-up founders, early-career design and product practitioners, and PhDs looking to transition into industry.
🇨🇦 I was born and raised in Toronto, Canada, and earned my PhD in cognitive neuroscience at the University of Toronto. That foundation is what led me to focus on the future of human cognition to design technology that supports, rather than replaces, our capabilities.
🚀 In 2015, I headed to Los Angeles for my first role in tech at an augmented reality start-up called DAQRI. Since then, I’ve migrated north through California, first to Palo Alto in the heart of Silicon Valley, then to San Francisco, and now, Oakland.
🏃🏼♀️When I’m not writing/researching/teaching, you can find me playing violin or running silly distances somewhere on a trail.
What’s the story behind the name “Sendfull”?
Glad you asked!
My newsletter (and my company) take their name from full send, action-sports slang for going all-in without hesitation.
The best sends aren’t reckless. They’re deliberate, built on thousands of hours reading the trail and trusting your footing. Sendfull is about that same balance, drawing on years of insights and hard-earned lessons to help you full send, be it launching a product to running your first workshop to unite a team around their customers.
